Nordstan is the beating heart of Gothenburg - and celebrates its visitors.

Nordstan shopping mall is located in the absolute centre of Gothenburg and with its 30 000 square meters and over 25 million annual visitors it’s one of Scandinavia’s biggest business centres. Since 2024 The Bond is their strategic partner and we are working with everything from positioning Nordstan as a destination, to promoting seasonal campaigns and marketing specific events.

Nordstan has numerous stakeholders and target groups, from the retailers and estate owners to the people who work in Nordstan and the ones who come to visit and shop. Nordstan aims to be loved by them all - and to be the number one go-to-place for shopping and experiences, for Gothenburgers as well as out-of-towners.

But in a world of abundance, how do you stand out, communicate in a clear voice and stay top of mind?

Client
Nordstan

Solution

Positioning

Brand building

Visual identity

Communication strategy

Seasonal Creative Concepts

Photography and Film

Webdesign

Digital content

Nordstan is nothing without you.

In the newly launched brand building campaign, the message is clear: Despite Nordstan’s hundreds of shops, restaurants and cafés and its numerous events, covering everything from concerts, markets, pop-up cinemas and family events, there is one thing that Nordstan’s can’t be without - Its visitors.

All the people and personalities that populate the streets of Nordstan every day are what makes the heart of Gothenburg beat with its own special rhythm. This is something that Nordstan both recognizes and celebrates.


Because: ”Nordstan is nothing without you”

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