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Creating distinctive communication in a generic industry

A new take on conference communication

The landscape of conference communication is generic, to say the least. So, in order to stand out amongst the crowd, Strawberry wanted to do something unexpected.

With their new conference solution - “Konferenshjälpen”, booking a customized meeting is easier (and more fun) than ever. By calling a single phone number, the clients can book a conference in any of Strawberry’s 12 hotels in the Gothenburg area. No matter how over-the-top their wishes may be.

To dramatize this, we created a campaign that combines mundane, work-related headlines with unexpected situations.

Making TV drama for the business people

Clarion Hotel The Pier was opening with the ambition of becoming the number one business hotel in Gothenburg. Located in the middle of the city’s innovation center, the obvious target audience was hard working business people. But how could we get them to stop their busy lives for a second and give us their attention?

The concept “Ambition deserves a new view” was based on the insight that business people like feeling successful. In order to connect with them, we dramatized work situations using well-known cinematic tricks. The results was a trailer-like campaign that blatantly flirts with the Netflix series “Suits”.

Taking authentic Chinese culture to the Swedish west coast

In late 2022, something extraordinary was happening on the roof-top of the new Clarion Hotel The Pier. This was set to be the home of the new leading Chinese restaurant in northern Europe – Fei.

Our mission was to create hype and mystery leading up to the grand opening event. The concept “Vibrant Chinese dining” was designed to spark interest in the sounds, the scents and the ambience in the restaurant. The activation focused on triggering as many human senses as possible. Fire, bold colours and an original soundtrack helped set the mood. Connecting with well-known chefs and influencers in the Asian food community inspired foodies to try out Gothenburg's newest food sensation.

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