Before developing our first campaign, we spent much time understanding the claims process and listening to staff and actual customers. We then produced two films that featured an embodiment of Volvia’s expertise. The campaign premieres a new look and feel for the brand, using a distinct and clean studio setting. And the message is clear: Volvia adds quality of life by making everything concerning car insurance more comfortable.

The campaign, aimed at used car owners (4–10 years), hit all the right notes. The measurements show how it beats the national norm for remembered reach, executional branded memorability, enjoyment, message associations, and branding. Worth noting is that this year’s brand equity survey shows a 20% increase in consideration for said target group.