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Making a real difference for people with bladder and bowel problems

Working with a company like Wellspect makes us very proud. With the two product brands LoFric and Navina, Wellspect strive to make a real difference for people all over the world who suffer from bladder and bowel problems. For many years we have helped Wellspect communicate in the best possible way with both health care professionals and users.

Client
Wellspect

Solution

Communication strategy

Creative concept

Positioning

Product launch

Activation

Social media content

The theme Get your life back conveyed how liberating Navina is for the user.

Get your life back

Having mainly communicated Navina to health care professionals, Wellspect felt the need to address users. We devised a social media campaign that enabled Wellspect to speak directly to users about their bowel problems in a straightfoward and unfussy manner. Helping to defuse the stigma while creating awareness of the Navina product, we made a series of attention-grabbing films showing people’s bare tummies with messages scribbled on them that spoke of their problems before treatment. Using the theme “Get your life back”, it was conveyed how liberating Navina is for someone who has had their life constricted by constipation.

A revolution in your hands

Ever since it was introduced 40 years ago, the LoFric brand has made a real difference for people with bladder problems. And true to the innovative spirit of the company, Wellspect has continuously added products to the range that meet specific needs. LoFric Elle meant that a real game-changer was introduced on the market and we were assigned to create a global launch campaign for it. Our solution was the concept “A revolution in your hands”, which dramatized the enormously empowering impact this product has on many women who have struggled with the traditional design of catheters. With striking images we inspired women to discover the power of Elle and its ergonomic L-shaped handle.

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