![](https://a.storyblok.com/f/140253/4083x1824/7e17b5937e/didriksons-case-hero.jpg)
Positioning The Swedish Jacket Brand
The classic Swedish outdoor fashion brand Didriksons came to The Bond with one simple question: Can you help us increase brand attraction and pave the way for international growth as The Swedish Jacket Brand? Our answer was threefold: Stronger positioning, a sharper identity and a more effective communication strategy based on an emotional creative concept.
Client
Didriksons
Solution
Positioning
Communication strategy
Creative concept
Digital activations
Photo and Film
Brand identity
![](https://a.storyblok.com/f/140253/1361x539/2e5e488685/didriksons-video-2-placeholder.jpg)
![](https://a.storyblok.com/f/140253/1361x539/2f52e1b242/didriksons-video-1-placeholder.jpg)